Greg Nieuwenhuys

Greg Nieuwenhuys is a highly respected voice in cyber security and digital innovation, known for his ability to translate complex concepts—particularly those relating to generative AI—into practical, actionable strategies for modern businesses. As Senior Partner at Generative AI Strategy and Chairman of both Mammut Sports Group and Wattbike, Greg brings decades of leadership experience from high-profile roles across Europe’s outdoor and retail sectors. His work with over 100 B2B and B2C companies and direct engagement with more than 1,500 professionals has positioned him as a pioneer in helping organisations harness the transformative potential of AI safely and effectively.

Greg’s career is marked by a blend of corporate success and personal tenacity. Having held CEO roles at major retailers like Bever, Snow+Rock, and Cotswold Outdoor, he has consistently driven digital transformation, omnichannel growth, and strategic innovation. His passion for pushing boundaries extends beyond the boardroom—he has skied down the world’s sixth-highest mountain and completed the UTMB ultra-endurance race, feats that underscore his resilience and strategic mindset. This powerful combination of business acumen and physical endurance lends a unique depth to his keynotes, resonating with leaders navigating the digital frontier.

As a speaker, Greg Nieuwenhuys offers far more than technical know-how. His presentations are grounded in real-world experience and delivered with a motivational edge, covering topics from AI and business strategy to leadership and human performance. Greg is particularly adept at bridging the gap between AI theory and implementation, helping audiences understand not just what AI can do, but how to make it work within their own organisations. His insights into the societal implications of AI, time and energy management, and purpose-driven leadership make his sessions both inspiring and pragmatic.

Whether addressing a room of executives or a hall of aspiring innovators, Greg leaves a lasting impression by combining intellect, authenticity, and inspiration. If your event or organisation is ready to explore the future of business and technology through a compelling and credible lens, hire Greg Nieuwenhuys via The Cyber Security Speakers Agency.