Greg Nieuwenhuys

Greg Nieuwenhuys is a leading AI and cyber security keynote speaker, business strategist, and transformational leader, recognised for helping organisations embrace generative AI with confidence and clarity. With extensive experience leading global consumer brands and advising businesses on digital innovation, Greg is trusted by organisations looking to navigate the opportunities and risks surrounding emerging technologies. As Senior Partner at Generative AI Strategy, Chairman of Mammut Sports Group, and Chairman of Wattbike, Greg works directly with leadership teams to implement AI effectively, responsibly, and securely. His expertise focuses on helping organisations strengthen innovation, productivity, and cyber awareness in a rapidly evolving digital landscape.

Throughout his career, Greg has held a number of influential executive leadership positions, including CEO of Mammut Sports Group, CEO of Outdoor and Cycle Concepts, and CEO of Bever. Across these roles, Greg successfully led large-scale digital transformation programmes, accelerated omnichannel growth, and modernised operational strategies to keep businesses competitive in changing markets. His leadership style combines commercial expertise with a deep understanding of people, technology, and organisational culture. Greg’s transition into generative AI consultancy has seen him advise more than 50 businesses on AI integration, operational efficiency, and future-proofing organisations against technological disruption and cyber-related challenges.

Greg is highly respected for making complex topics accessible to diverse audiences. Through his work with WAIMAKERS and Generative AI Strategy, he has educated more than 1,500 professionals on the practical use of AI, helping businesses move from uncertainty to action. Greg frequently demonstrates live AI applications during his keynote presentations, showcasing how organisations can safely use emerging technologies to improve workflows, decision-making, customer engagement, and operational resilience. His practical approach to cyber security and AI adoption allows audiences to leave with actionable strategies they can implement immediately within their own organisations.

Away from business, Greg is also known for his extraordinary endurance achievements, which heavily influence his speaking style and leadership philosophy. He famously skied down Cho Oyu, the world’s sixth-highest mountain, and completed the renowned Ultra-Trail du Mont-Blanc race. These experiences have shaped Greg’s perspective on resilience, adaptability, and high performance under pressure. Combining authentic storytelling with proven executive expertise, Greg delivers inspiring keynote speeches on cyber security, generative AI, leadership, digital innovation, and business transformation, leaving audiences motivated to embrace change and lead with confidence.